Charlatan: America's Most Dangerous Huckster, the Man Who Pursued Him, and the Age of Flimflam by Pope BrockMy rating: 5 of 5 stars
True story: Midwest in the 1920's and '30s. Huckster John R. Brinkley makes millions off his ridiculous goat-gland transplant surgery, which is supposed to restore "youthful vigor" (placebo effect, anyone?). He also ran for governor of Kansas (and narrowly lost), built the most powerful radio station on the planet, from which he advertised his sham surgery and worthless remedies, discovered country music stars ... and left a trail of injured and dead patients in his wake. Brinkley's notoriety soon got the attention of Morris Fishbein, editor of the JAMA, whose reputation as a quack-buster was legendary. His mission became one of exposing and bringing Brinkley to justice. The question wasn't "would Fishbein get his man?," but "how" and "when"?
I forced myself to stay off the Internet while I read this, because I didn't want to find all this out from some bland Wikipedia article, but from Pope Brock's hilarious, riveting storytelling.
Two truisms I was left with:
1) The truth really is stranger than fiction; and
2) There's a sucker born every minute. Still. In post-modern, cynical 2016.
******
New word: expatiated.
Expatiate: verb
- speak or write at length or in detail.
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